Product

Everything in one workspace. Nothing forced together.

Mersal is a full support platform — channels, automation, AI, help center, reports, team management. Each feature stands on its own and composes with the others.

01

Channels

Every conversation in one inbox, with full history per customer.

WhatsApp Business

Cloud API, Embedded Signup, broadcast campaigns, template management, status tracking.

Instagram & Messenger

DMs, Native Meta integration.

TikTok

Native TikTok integration and DMs from your TikTok business account.

Email & SMS

Custom domain email, IMAP, Twilio and Bandwidth SMS.

API channel

Connect any custom messaging surface with signed webhooks.

02

Automation & AI

Take work off your team's plate without losing the human touch.

Captain AI agent

Trained on your knowledge. Answers, acts, and hands off.

Automation rules

If/then logic on inbound, outbound, or scheduled triggers.

Smart routing

Skill-based, language-based, or capacity-aware assignment.

Auto-tagging

Topic, sentiment, and language detected on every message.

Macros

Reusable canned responses with variables and attachments.

SLA policies

Define and enforce response and resolution times per inbox or attribute.

03

Team & customer

The structure your operation needs, the context your agents want.

Custom roles

Define exactly what each role can see and do.

Help Center

Multi-portal, multi-locale articles, custom domain per portal.

Reports & CSAT

Conversation, agent, inbox, and team reports with custom rollups.

Integrations

Slack, Linear, Notion, Dialogflow, Shopify, signed webhooks.

Bring every conversation home.

See Mersal on your channels with your data. 30 minutes, no slide deck.