Every plan includes WhatsApp, Instagram, email, live chat, voice, and more. AI usage is metered separately and visible in real time.
$ 99$ 948 billed yearly
+ $ 12 / additional agent
Big wins for small teams: manage conversations across all channels collaboratively and hit your business goals.
Start trial$ 125$ 1,200 billed yearly
+ $ 12 / additional agent
For teams targeting growth: track campaign engagement and increase conversions using automation and AI.
Start trialFor larger teams, with a real contract.
Contact salesCompare plan capabilities and choose the best fit for your team.
Swipe left or right to see all plans ↔
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| ⚙️ Usage | |||
| Agents | 5 + {extra}nbsp;12 per additional agent | 5 + {extra}nbsp;12 per additional agent | Unlimited |
| Contacts | 1000 | 1000 | Unlimited |
| Inboxes | 3 | 5 | Unlimited |
| 💬 Channels & automation | |||
| Channels (all) | |||
| Automation | 3 | 10 | Unlimited |
| Bot | — | ||
| Broadcast | — | ||
| Macros | — | ||
| ✨ AI | |||
| Captain AI | AI | AI+ | AI Max |
| 💻 Integrations & data | |||
| Integrations | |||
| Webhook events | — | ||
| Custom data | — | ||
| Custom routing policies | — | ||
| 📈 Reports & security | |||
| Reports | |||
| Custom roles | — | ||
| Audit logs | — | ||
| 24/7 support | |||
If we missed yours, the team replies in Arabic or English — usually within the hour.
No. Mersal is a full customer communication platform — automation rules, agent UI, AI, and reports are RTL-ready and bilingual from the ground up, not translated. It works equally well for English-only teams.
WhatsApp Business (Cloud API + Embedded Signup), Instagram DM, Facebook Messenger, TikTok, Email, SMS (Twilio, Bandwidth), Live chat, Voice, Telegram, Line, and a custom API channel.
It answers from your help center, suggests replies to agents, drafts summaries, and can resolve simple tickets end-to-end with a hand-off when it's unsure.
Per-agent monthly. AI usage is metered separately. Final tiers are still being finalized — talk to us.
Yes — custom roles, granular permissions, audit logs, and required attributes on resolve all ship with Growth and Enterprise.
See Mersal on your channels with your data. 30 minutes, no slide deck.