Custom Attributes

Add custom fields to contacts and conversations. Track the data that matters to your business with flexible custom attributes.

Flexible data fields for any use case

Create attributes for contacts and conversations with support for multiple data types.

Conversation Attributes

Supports all the data types you need

Choose from text, numbers, dates, lists, checkboxes, and links to capture any information.

TextFree-form text input for any string data.

Example: Company name, notes

NumberNumeric values for quantities and amounts.

Example: Contract value, user count

DateDate fields for tracking important dates.

Example: Renewal date, signup date

ListDropdown selection from predefined options.

Example: Plan type, priority level

CheckboxBoolean true/false values.

Example: VIP status, opt-in flags

LinkURLs and external references.

Example: CRM link, documentation

Contact AttributesPersistent data tied to a contact

Store information that belongs to a contact across all their conversations. This data persists and is visible whenever you interact with them.

Subscription plan (Free, Pro, Enterprise)Account ID or Customer IDContract value and renewal dateIndustry or company sizeVIP or priority statusConversation AttributesData specific to each conversation

Track information unique to a specific conversation. Different conversations with the same contact can have different values.

Use attributes in automations and integrations

Custom attributes aren't just for display. Use them to trigger automations, filter contacts in segments, and sync data with external tools via API.

• Trigger automations when attributes change
• Use attributes as conditions in automation rules
• Filter contacts in segments by custom attributes
• Set attributes automatically via automation actions
• Sync attributes with external systems via API
• Pass attributes to webhooks for integrations

Capture the data that matters to your business

Custom attributes give you the flexibility to track any information about your contacts and conversations.