Not all automation is created equal. Learn how to build workflows that save time without frustrating your customers.

The Automation Paradox

Automation should make things easier, but poorly designed workflows can create more problems than they solve.

The best automation is invisible. Customers shouldn't feel like they're talking to a machine.

Getting Started

Start small. Automate one high-volume, low-complexity task and measure the results.

Always provide an escape hatch. Make it easy for customers to reach a human when they need one.

Monitor and iterate. Use data to continuously improve your workflows.